Pro 0031 project - Pro 010 / Rotterdam, Lijnbaan 88
In 2010 we (Leyp and Lucky Dubz) started the Pro 0031 project. We re-designed everything from the logo to the total look and feel of the stores. Every store will get a custom made wall-design which will include portions of the city in the artwork we're applying on the walls. Plus the 0031 part of the logo will be changed into the area code of the city the shop is located in, so the shop in Rotterdam was transformed into the Pro 010.